Great Lakes Institute of Management
Great Lakes Institute of Management
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Marketing to MSMEs
To be able to access the MSME and educate them about the product offering may not be easy. The financial institutions need to utilize creative ways of reaching them
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Field vs Failed experiments: What we learn from 2019 Nobel Laureates
Abhijit Banerjee and Esther Duflo show us that live experiments for economic issues in India can take us to a crucial path: Evidence-based policy making
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The World Cup final and our obsession with winners: At what cost?
The ICC lost an opportunity to create a defining moment. By awarding both England and New Zealand, a precedent could be set to reward excellence equally, a concept that can translate to the market economy
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How the NDA can begin to fix agrarian distress and the jobs crisis
With the Union Budget due on Friday, a look at solutions beyond populist schemes; for instance, the agrarian distress is not about managing a shortage, but about managing a surplus
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AI-ML power: Misplaced paranoia?
Are AI and ML likely to remain in the control and command of human beings, and more importantly, does it matter?
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How to market content successfully—the Ramayana way
The spread of the epic far and wide is a great example in how to curate content, even in today's digitally connected world
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iPhones in India: From outstanding to an outlier
Apple has had lower than its average market share between Dec-2017 and Dec-2018; rather people have increasingly preferred to buy One plus, Huawei and Oppo
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Rupee depreciation 72-fold since India's Independence: What to infer?
Steep slides like this needs to be checked through RBI intervention
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Artificial Intelligence and 21st century marketing
The future of marketing (or Marketing 5.0) is moving from Traditional and Digital to Artificial and Sentient
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AIMLA - The new mantra for technology
AIMLA is reshaping employment and the future of work, enabling the emergence of new business innovations and competition