Kellogg School of Management
Kellogg School of Management
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Got a niche product to sell? Augmented reality might help
Letting customers "try out" products virtually can give customers the confidence to take the plunge
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3 Tips for reinventing your career after a layoff
It's crucial to reassess what you want to be doing instead of jumping at the first opportunity
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How much do boycotts affect a company's bottom line?
There's often an opposing camp pushing for a "buycott" to support the company. New research shows which group has more sway
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How offering a product for free can backfire
It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free
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Take 5: The surprising ways emotions shape consumer behavior
Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers' shopping carts
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How experts make complex decisions
By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up
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Could your political views stymie your career?
From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss
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Which workers suffer most when new technology arrives?
It's not necessarily who you think
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Your team doesn't need you to be the hero
Too many leaders instinctively try to fix a crisis themselves. A U.S. Army colonel explains how to curb this tendency in yourself and allow your teams to flourish
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Take 5: Learn to love networking (or at least tolerate it)
A look at the social and psychological factors that can make networking uncomfortable and how to overcome them