While it’s true that women’s deodorants often cost more than ones targeted to men, the women’s version likely has different ingredients.
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Have you ever noticed that the deodorants marketed to women are just a bit pricier than the deodorants “for him”?
The notion that women pay a “pink tax” for products seemingly identical to those marketed to men has led to several new and proposed laws aimed at ending the perceived price discrimination.
But the legislation and outcry assume that so-called men’s and women’s products are, indeed, the same. New research reveals no significant price differences between comparable products aimed at women and men, explains Anna Tuchman, a professor of marketing at the Kellogg School. She coauthored the study with Sarah Moshary at the University of California, Berkeley, and Natasha Bhatia of Cornerstone Research.
[This article has been republished, with permission, from Kellogg Insight, the faculty research & ideas magazine of Kellogg School of Management at Northwestern University]