AI models like ChatGPT excel at synthesizing vast troves of data, the jobs of knowledge workers are the most likely to be affected, including accountants, attorneys, interpreters, and journalists.
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The latest artificial intelligence tools like ChatGPT are already capable of developing a travel itinerary, generating a simple business plan, and writing marketing copy—and the technology is getting better.
Large-scale language models like ChatGPT-4 are trained on massive amounts of human writing, which in turn makes them very good at sounding human. While they lack the kind of logical understanding of the world that even young children possess, they are expert pattern-matchers, predicting which word will come next based on distributions they’ve calculated around how often words co-occur.
[This article has been republished, with permission, from Kellogg Insight, the faculty research & ideas magazine of Kellogg School of Management at Northwestern University]