Pattern matching and using emotional information have honed our perceptions and instincts to ensure our survival through the ages. However, in the complex, ever-changing, modern world, these same mental processes can lead to faulty decision-making
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What do Brigadier General Matthew Broderick, chief of the Homeland Security Operations Center during hurricane Katerina and the Australian cricket team currently touring India have in common? All of them, despite being highly talented, met with failure due to flawed judgments driven by their distorted intuitions. How did this happen? The answer lies in the way the human brain processes information that can lead the most astute decision-makers astray.
[This article has been published with permission from IIM Bangalore. www.iimb.ac.in Views expressed are personal.]