TCL and the plantation industry have reached out to partner with them and the Wildlife Research Institute to arrive at and implement solutions to mitigate the human-animal conflict
Image: Shutterstock
For an organisation that is responsible for making sure that millions of cups of high-quality coffee are made available annually for consumption across the world, devising a strategy to manage elephants and making sure it is implemented well, is an important part of their operations.
And, for sure, I am not referring to the elephant in the room!
The organisation is Tata Coffee (TCL), one of the world’s largest integrated coffee cultivation and processing companies today, covering 19 estates, spread over 8,000 hectares, producing some of the finest quality instant coffee, green beans, pepper and tea.
[This article has been reproduced with permission from SP Jain Institute of Management & Research, Mumbai. Views expressed by authors are personal.]