India's media and entertainment earnings fell by a quarter to $18.7 billion last year, according to accounting firm EY, and most multiplex chains suffered major losses.
Image: Punit Paranjpe / AFP
Bollywood action flick "Sooryavanshi" kicks off a slate of holiday season blockbuster releases on Friday as India's Covid-battered cinemas try to lure audiences back into theatres and away from booming online streaming services.
Cinemas were shuttered back in March 2020 in a strict lockdown when the pandemic first hit, enjoying a brief reprieve before closing again after a massive virus surge in April.
India's media and entertainment earnings fell by a quarter to $18.7 billion last year, according to accounting firm EY, and most multiplex chains suffered major losses.