Fans
They are the reason that cricket administrators are thinking about such a radical change. Stadium audiences are dropping alarmingly. If the matches are converted into a day-night affair, a lot of the empty seats in the stadiums will get filled. Office-goers will have an after-work option. Since Test match tickets are quite cheap compared to one-day internationals and T20s, there is a good possibility that this crowd will be the one cricket boards look to tap.
(This story appears in the 02 April, 2010 issue of Forbes India. To visit our Archives, click here.)