Darden School of Business
Darden School of Business
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The middle class of business: Building enduring ventures
Even though middle class of business that endure for 16 years or more have slower growth than younger firms, they actually employ the most people, studies show
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Understanding decision-making: Inherent risk preferences
When making intuitive decisions, individuals are rarely risk-neutral or consistently risk-averse
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Machine Learning: Prediction, decision and action
The process of machines learning from data unleashes the power of exploding resource. It uncovers what drives people and the actions they take
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5 stages of AI maturity in marketing: A blueprint for the marketing revolution
In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers
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Words vs. Actions: Why innovation must be central to COP28 discussions
We need innovation in not only products and services, but also policy, to support and pave the way for the rapid adoption and deployment of decarbonized technologies
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Will you shape (or be shaped by) the future of AI, Blockchain and the Metaverse?
Darden Professors Dennie Kim and Tim Laseter have advice for forward-thinking business leaders navigating—and shaping—this future: Separate overinflated expectations from the business cases that will unlock real value
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Is Generative AI a disruptive paradigm-shifter? The questions to ask
Executives and investors need to address key questions when considering the latest technology trend
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5 ways digital technology is redefining competitive dynamics
The emergence of digital technologies is giving rise to various innovative business models that organizations can leverage
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The personality traits of streaming services: What roles do original series play?
With that knowledge, brands can deliberately use original series to associate themselves with specific traits and, thanks to the streaming feature that targets recommendations to each user, they can present different brand traits to different user groups
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Too many choices: A model to predict open-ended consumer decisions
Confronted with a blank slate, the likelihood is that you'll gravitate toward a brand that rings a bell, a name etched into memory, even if lesser-known options could be equally (or more) satisfying but don't come to mind