UpFront
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Orry's marketing playbook: How a Rs 2500 T-shirt became the hottest party pass
The 'Orry Party' is just one of the surprises from brand Orry. The social media celebrity anticipates a busy year ahead, with upcoming brand endorsements, a personal talk show, and even the potential launch of an 'Orry replacement' following his planned social media demise
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Brand Breakthroughs: Can gen AI make all marketers creative?
When it comes to amplifying human potential for creativity, AI, especially generative AI, can make written and visual communicating easier. Idea generation, thought-starters, personalized content development, image and video generation, even press release generation are all areas that gen AI can impact, writes Sumit Virmani, global CMO, Infosys, exclusively for Storyboard18
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From Bihar to California: Rubrik, NYSE, and the American Dream
Born into poverty, Bipul Sinha fought formidable odds to make it to IIT Kharagpur. The engineering graduate from Bihar discerned that his salvation lay in pursuing the American Dream, and started Rubrik in 2014. A decade later, the Microsoft-backed cyber security unicorn is all set to get listed
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Philanthropy for mental health should focus more on community-led models
A new report by the Centre for Asian Philanthropy India analyses the funding landscape towards mental health in the country, and how knowledge and resource gaps can be bridged to mobilise donors
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How two-time world champion Shane Watson overcame fear and retrained his mind to play the short ball
The two-time World Cup-winning Australian all-rounder talks to Divya Shekhar and Kathakali Chanda about his new book The Winner's Mindset. He talks about a tragedy that triggered a fear of the short ball, how he overcame his anxiety, why it's important to train the mind, and what he wants to do next after a successful career as a cricketer and now commentator. He also discusses what young players have in stake ahead of the T20 World Cup, and how they can cope with the pressure
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Shane Watson on captains MS Dhoni, Hardik Pandya, and building a champion's mindset
The former Australian cricketer and CSK star talks to Forbes India about his new book on leadership and building mental skills, and life lessons he's learned from cricketing legends such as Ricky Ponting and MS Dhoni, on From the Bookshelves
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Vodafone Idea FPO: Is Rs 18,000 crore enough to save a wreckage?
Will the FPO improve the fortunes of VI only in the short-term? Shrinking market share and high debt may make revival challenging, despite network expansion
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Inside Vasant 'Vas' Narasimhan's transformation of Novartis, and more
On the Forbes India cover this fortnight is a man who embarked on a journey of transformation .soon after taking charge of the Switzerland-headquartered Novartis in 2018. Over the past seven years, Vasant 'Vas' Narasimhan has led its transformation into a focussed medicines company rebuilt on the bedrock of R&D and innovation
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Why Adidas is betting big on Indian cricket
The German sportswear behemoth is looking to build a jersey culture and capture the merchandising market on the cusp of explosive growth
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5G expansion: Sluggish and silent
Lack of compelling use cases for 5G from consumers is a reality telecom companies need to deal with. Even as a fresh tariff hike is on the cards, the monetisation of 5G is becoming a real concern for them
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Zomato's Blinkit has a great durable competitive advantage over Flipkart: Sanjeev Bikhchandani and Deepinder Goyal
The food tech platform's investor-founder duo believes the company's quick commerce business is well-positioned to beat competition and drive massive growth for Zomato in the next decade