Rajesh V Menon, VP and head of RCB
Their men's cricket team hasn't won an IPL title in 16 seasons, while the women 's team has only recently won the WPL. Yet, it has one of the largest fan bases and some of the largest sponsorship deals in its kitty. Royal Challengers Bengaluru's on-field performances might have fallen short of expectations, yet its teams have never been short of spunk, making it one of the most valuable brands in the Indian sports ecosystem.
And it’s not just cricket. RCB has forayed beyond the 22 yards and into the fields of retail, content and even thought leadership, with the ultimate ambition of being recognised as a premium global brand. Rajesh V Menon, the VP and head of RCB, takes us through the journey on an episode of Sports UnLtd. Edited excerpts: