Innovation is how do you bring the business process and the technology together
Illustration: Chaitanya Dinesh Surpur
Despite the crazy valuations that India’s startups saw in 2021, there is little doubt that many of those ventures with the unicorn badge are turning into genuinely valuable companies for their ability to solve real, large, and difficult problems in the market through their innovations.
The next question is, how do they keep that innovation engine humming as they seek the scale and positive cash flow needed to become long-term sustainable businesses.
(This story appears in the 24 February, 2023 issue of Forbes India. To visit our Archives, click here.)