Amit Khatri (sitting) and Gaurav Khatri, Co-founders, Noise
Image: Amit Verma
Gurugram, 2021. The squeaky sound morphed into a belligerent noise, recall cousins Amit and Gaurav Khatri. It was sometime during the beginning of July 2021. With a 28.6 percent market share in the second quarter (April-June) of 2021, Noise had maintained its pole position as the biggest smartwatch brand for five straight quarters. It was a high-five moment for co-founders Amit and Gaurav, who had founded Noise in December 2014, and had started their entrepreneurial journey by selling smartphone cases. Over the next few years, they diversified into hearables and wearables.
(This story appears in the 31 March, 2023 issue of Forbes India. To visit our Archives, click here.)