KamaSutra is second biggest with a 9.5 percent volume market share in March 2023, followed closely by Skore with 9 percent, according to a top industry official citing Nielsen data
August 2017, Mumbai. The ‘Complete Man’ underlined the value of owning a complete brand. "The acquisition of Ansell's 50 per cent stake gives us the full ownership of brand KamaSutra," Gautam Hari Singhania reportedly remarked in August 2017. The chairman and managing director of Raymond Group was alluding to buying out Ansell’s 50 percent stake in JK Ansell, a joint venture with Ansell Australia, which marked Raymond’s foray into the sexual wellness business with the launch of KamaSutra condoms in 1991. “The acquisition,” Singhania reckoned, “would pave the way for Raymond to further scale up the FMCG business and unlock the immense potential of brand KamaSutra globally.”
A year later, in August 2018, the then CEO of the FMCG business of Raymond reiterated the value of KamaSutra. “Around Independence Day last year, KamaSutra actually got its freedom. This year (2018) KamaSutra will don its most potent avatar,” he told this reporter in an interview in Mumbai. The prophecy turned out to be true.