Tata Salt has sprinkled its product and marketing strategy by rolling out close to a dozen variants.
Can milk and salt be the same? Can India’s biggest milk brand and the country’s largest salt brand have something interesting in common? Can milk be milked in countless ways, and can salt be taken in pinch, grain and dash? Well, the answer is yes.
But to understand salt, let’s start with milk. Amul has over a dozen variants: Cow milk, Gold, Gold Special, Diamond, Buffalo Milk, Deshi A2 Cow Milk, Slim n Trim, Chai Maza, Taaza, T-Special, Shakti, UHT Milk, Lactose-free Milk and Camel Milk. Though all are milk, most are more than milk. They are value adds, which cater to all kinds of pockets, tastes and consumers.