Asus dominate the entire premium segment from Rs80,000 to Rs2 lakh of gaming laptop.
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Arnold Su starts the conversation by baring his ambitions. “Our goal is to reach the number one position in India,” underlines the vice-president (consumer and gaming PC), system business group of ASUS India. The Taiwanese biggie entered India by rolling out motherboards and graphic cards in 2000. Six years later, in 2006, it launched ‘Republic of Gamers’ (ROG) brand for gaming, introduced first gaming laptop in 2007, and after twelve months started focusing on the notebook business in the country. “India has been a tough market,” says Su, who came to India in 2012. Back then, there were over a dozen laptop brands, and ASUS languished at the lower tier of the pecking order. Over a decade later, in the first quarter of this year, ASUS became the second biggest by grabbing a 17.90 percent market share in the consumer laptop segment, and zoomed ahead of rivals Lenovo, Dell and Acer. “Now, we want to become biggest,” Su reiterates.