Influencer marketing has exploded. In 2016, there were more than 1.2 million sponsored posts on the social media platform. By 2020, that number had nearly quintupled.
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Every morning when Yu Ding arrives at Stanford Graduate School of Business, he snaps a photo of an elm tree between the faculty buildings. His Instagram is a motif of the same tree surrounded by the same sidewalk, day after day.
“I don’t have many likes,” the assistant professor of marketing admits.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up : https://www.gsb.stanford.edu/insights/about/emails ) ]