Nirav Modi shares a light moment with actress Nimrat Kaur at the launch of the NIRAV MODI brand’s first overseas store on New York’s Madison Avenue in 2015. Since then, the brand has expanded to the UK, Hong Kong, Singapore and China
Nirav Modi
Founder, NIRAV MODI; chairman, Firestar Diamond
“I can actually look back to a single moment that propelled me into starting my eponymous brand,” recalls Nirav Modi, 46. A friend had requested him to design a pair of earrings for her while he was still working with his uncle, Mehul Choksi, chairman and managing director, Gitanjali Group, in Mumbai. (Modi was brought up in Antwerp, after his father moved their business to the Belgian city in the 1960s, but wanted to work in India and hence had moved to Mumbai.) Although initially reluctant, he finally gave in and started sourcing diamonds to match the high quality standards he had set for the jewel, and ended up finding them in Russia. The happiness his friend expressed upon seeing the jewel inspired Modi to create his own brand, breaking away from his uncle. Making that pair of earrings unleashed a latent passion and flair for designing jewellery. That was 2009.
The first ever NIRAV MODI store opened in Defence Colony, New Delhi, in June 2014. But it is the opening of their store on New York’s Madison Avenue that Modi holds close to his heart. “The day of the grand launch of our first boutique in the US on Madison Avenue in New York on September 8, 2015, was a big milestone for us. We had clients and press from across the world, and it started the brand on a new trajectory. Since then, we have expanded to the UK, Hong Kong, Singapore, China, and are opening more boutiques in the US this year, in Honolulu and Las Vegas,” Modi says.
(This story appears in the 29 December, 2017 issue of Forbes India. To visit our Archives, click here.)